Although the video can't play directly in an email program, the video player image mimics an online player, with a play button and progress bar.
Rather than embed video directly into an email, video merge tags generate a thumbnail image of a video player and link it to your video online. Video merge tags work with popular video hosting services, including Vimeo, YouTube, and Wistia.
You can use videos from services other than YouTube and Vimeo, but you will need to upload an image to the content studio to represent the video. The thumbnail is linked to the video URL, so subscribers can click the thumbnail to watch the video in a new browser window. Our Video content block pulls a thumbnail image from your YouTube or Vimeo video and overlays a play button icon. In this article, you'll learn about each of these options and how to use them in your campaign. When you create a campaign in Mailchimp, use our Auto-Convert feature, link an image, insert a Video content block, or use merge tags to share a thumbnail image of the video that links to the video's URL. Most email clients can't display embedded video content, and will strip the code from your campaign.
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